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Current Issue - Vol.1 & Issue.4

MICRO-TRANSACTIONS IN ONLINE VIDEO GAMES: AN ANALYSIS OF MONETISATION STRATEGIES AND THEIR PSYCHOLOGICAL AND ETHICAL IMPLICATIONS
Author Name : Dr.Ranjith Somasundaran Chakkambath, Dr. Shamsi Sukumaran, Ammaar Nazim
Area of research : Marketing
Pages : 1 : 12

Paper Id : IJGRD1022


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DIVERSITY AND INCLUSION PRACTICES IN ORGANISATIONS: A STUDY ON WORKPLACE EQUALITY
Author Name : Dr.Ranjith Somasundaran Chakkambath, Dr. Shamsi Sukumaran, Munnu Prakash
Area of research : HRM
Pages : 13 : 22

Paper Id : IJGRD1023


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GALÁCTICOS OF THE DIGITAL AGE: HOW BRAND LOYALTY AND STRATEGIC MARKETING PROPEL REAL MADRID'S GLOBAL DOMINANCE
Author Name : Dr.Ranjith Somasundaran Chakkambath, Dr. Shamsi Sukumaran, Deedu Sara John
Area of research : Marketing
Pages : 23 : 33

Paper Id : IJGRD1025


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SOCIAL MEDIA MARKETING AND CONSUMER BUYING BEHAVIOUR AMONG COLLEGE STUDENTS: AN EMPIRICAL STUDY ON DIGITAL INFLUENCE IN HIGHER EDUCATION
Author Name : Dr. Ranjith Somasundaran Chakkambath, Dr. Shamsi Sukumaran, Vidhi Singhal
Area of research : Social Media Marketing
Pages : 34 : 44

Paper Id : IJGRD1024


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