To foster innovation, research, and development that contribute to the sustainable and inclusive growth of society and benefit all stakeholders.
To continuously enhance the quality, integrity, and relevance of research, with a strong focus on advancing both academic excellence and industry-oriented development.
To prevent redundancy and duplication of research by promoting originality and discouraging plagiarism.
To encourage high-quality research that aligns with international standards and best practices.
To translate research outcomes into practical applications, ensuring that scholarly work delivers tangible benefits to the community where theory effectively meets real-world execution.
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